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Hello Toothpaste

What is Hello Toothpaste? It is a paste that is geared towards being friendly and natural. Those are probably the first two words that come to mind when reviewing their products. The brand name itself is specifically selected to convey the idea of friendliness.

Hello Toothpaste Charcoal and Mojito Mint

One of the main goals is to use mostly natural ingredients. This means that they try to avoid artificial ingredients that tend to be dangerous or even harmful. They don't use artificial flavors, dyes, sweeteners, and preservatives. The ingredients are carefully selected to be healthy and environmentally friendly at the same time. They avoid testing on animals. They don't include microbeads. They are also all vegan.

Beyond all that, as a toothpaste user, you will find it comforting to know that they also exclude gluten, parabens and triclosan. That last one is probably the most significant. Triclosan is something that you really want to watch out for when looking for a toothpaste.

Hello Toothpaste Tubes

Range of Toothpaste Products

Hello toothpaste comes in nine different varieties.

Charcoal whitening

This activated charcoal toothpaste is fluoride free. It is geared towards whitening your teeth and includes both fresh mint and coconut oil. The paste is dark black since it includes activated charcoal. Brushing your teeth with this extra black substance will result in extra white teeth. It is a unique and really interesting way to whiten your teeth.

hello toothpaste charcoal whitening

It tastes great, freshens your breath, removes plaque, and whitens teeth naturally. It also just so happens to be fluoride free. SLS is also excluded from the ingredients list. Of all the Hello Toothpaste products, this is probably the most interesting by far. Note that the stevia rebaudiana leaf extract is certified organic. This one isn't meant for kids under 12.

Toothpaste Ingredients:
sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).

Extra Whitening

This is a pure mint flavored toothpaste that provides extra whitening. I can't say for sure if this provides more whitening than the "Mojito Whitening" option but based on the name it would seem that it does. The whitening power of this paste is achieved through the use of more mild ingredients. They actually avoid the use of peroxide which is a common ingredient for this purpose. Personally, I would probably go with the charcoal toothpaste instead but that isn't for everybody.

hello toothpaste extra whitening

You get a lot more than white teeth with this toothpaste. It also freshens your breath, strengthens your enamel, prevents cavities, feels awesome. Like the other tubes in this product line, it doesn't gluten, triclosan, microbeads, or a number of other undesirable things.

WARNING - This one actually does contain SLS

Toothpaste Ingredients:
Active Ingredient:
sodium fluoride 0.24% (0.15% w/v fluoride ion)

Inactive Ingredients: sorbitol (humectant), hydrated silica (polishes and cleans teeth), glycerin (soothes and moisturizes), xylitol (sweetener), purified water, calcium carbonate (polishes and cleans teeth), flavor (freshens breath), xanthan gum (thickener), sodium lauryl sulfate (cleanser), titanium dioxide (appearance) and stevia rebaudiana leaf extract (sweetener).

Fluoride Free Whitening

Here we have another option for people who want whiter teeth. Unlike the "Extra Whitening" option this toothpaste is fluoride free. It comes in natural sweet mint flavor. If you want something without the fluoride but don't want to try activated charcoal, this could be a great choice. It does all the normal stuff you would expect like freshening breath, removing plaque, cleaning, tasting great, and of course whitening. It does all of this while still excluding dyes, artificial sweeteners, and SLS (standard for Hello products). As always, they don't include triclosan, microbeads, parabens, gluten, or triclosan.

hello toothpaste fluoride free

Inactive Ingredients:
Sorbitol (Humectant), Hydrated Silica (Polishes and Cleans Teeth), Purified Water, Vegetable Glycerin (Soothes and Moisturizes), Aloe Vera Gel (Soothes and Moisturizes), Xylitol (Sweetener), Erythritol (Sweetener), Natural Flavor (Yum), Sodium Lauroyl Glutamate (Coconut/Palm-Derived Cleanser), Xanthan Gum (Thickener), Calcium Glycerophosphate (Mineral), Titanium Dioxide (Mineral), Potassium Sorbate (Maintains Stability) and Stevia Rebaudiana Leaf Extract (Sweetener)

Mojito Whitening

This toothpaste does include fluoride. It is focussed on whitening teeth. Most importantly for me, it is mojito mint flavored. I never thought I would see a toothpaste with this flavor. I would actually get this just because of the mojito flavor regardless of whether or not I needed the whitening effects. If you don't like fluoride or if you don't need whitening, this is the tube with this flavor. It would be nice if they could produce more different varieties that are also mojito flavored.

hello toothpaste mojito whitening

This has to be the most interesting product they have available next to the charcoal toothpaste. It has all of the other features that you've come to expect from Hello. It does the standard stuff like preventing cavities, freshening breath, and strengthening enamel. It whitens teeth very well since that is what this product specializes in. It doesn't include many harmful and harsh chemicals. The normal things are left out like SLS and Triclosan. It also excludes a bunch of other harmful stuff. This one specifically states that it doesn't have preservatives. It doesn't include harsh brighteners either.

Personally, I like the idea of having a mojito every time I brush my teeth. It is like having a party in your mouth. I love mojitos and I love having fresh clean teeth. A mojito is probably one of the freshest tasting drinks I can think of so it totally makes sense to have a toothpaste that takes on that flavor. This one is a shining gem among dental products. Do check it out. It is probably one of the coolest things I've done in my bathroom recently.

Toothpaste Ingredients:
active: sodium fluoride 0.24%

inactive: sorbitol, hydrated silica, glycerin, purified water, xylitol, flavor, xanthan gum, cocamidopropyl betaine, sodium cocyl glutamate titanium dioxide and stevia rebaudiana leaf extract.

Sensitivity Relief

If you have sensitive teeth, this is the Hello Toothpaste product for you. It does contain fluoride so if you don't want that then you will want to pick something else. It contains both aloe vera and coconut oil. This is a good sign since it is meant to be soothing and healing while still being natural and friendly.

hello toothpaste sensitivity relief

Surprisingly, this toothpaste also helps to whiten your teeth while still being focused on relieving sensitivity. You might think that those two things are mutually exclusive but the people over at Hello designed a product that solves both of those problems. It also does all the normal stuff you would expect like protecting enamel and preventing cavities. It tastes awesome too.

You won't have to worry so much about pain if your teeth are sensitive. The whitening action is also specifically designed to be "gentle" so you don't have to worry. As always, they avoid the harsh stuff like sls, triclosan, and all of the other bad things we've already covered with every other tube of toothpaste that they produce. No surprises here just happy, healthy teeth.

The key ingredient for treating sensitive teeth is potassium nitrate. They include the highest level of this magical ingredient that is allowed by the FDA. If it weren't regulated, they probably would have gone higher. Pain relief isn't treated by some natural substance extracted from plants. At first glance, you might think that aloe or coconut oil is what was used to achieve this but that isn't the case. The real active ingredient is potassium nitrate. This wonderful chemical calms the nerves around the teeth which is exactly what you need if you have sensitive teeth.

Note - This is not for kids. No one under 12 should use this unless your dentist tells you otherwise. Also, note that the stevia rebaudiana leaf is certified organic.

Toothpaste Ingredients:

active ingredient:
potassium nitrate 5% sodium fluoride 0.24% (0.15% w/v fluoride ion)

inactive ingredients:
sorbitol, hydrated silica, purified water, xylitol, aloe vera gel, glycerin, flavor,coconut oil, xanthan gum, titanium dioxide, cocamidopropyl betaine, sodium cocoyl glutamate and stevia rebaudiana leaf extract*.

Watermelon ( kids )

This one is specifically made for kids. It doesn't specify an exact age range. It just says kids of all ages. It is of course watermelon flavored. Kids love watermelon.

hello toothpaste kids watermelon

It is fluoride free which is important because younger children can't always be trusted to spit out all of their toothpaste. There is a good chance that a small child will swallow some of the paste. Since fluoride is considered toxic, you don't want it to be included in a toothpaste that children might end up swallowing. It also doesn't include SLS which is nice since SLS can be a little rough.

It is specifically designed to polish and brighten. It removes plaque all while still tasting great. The better a toothpaste tastes the less change that a kid will resist having their teeth brushed. This paste does include erythritol, xylitol, and aloe vera.

Toothpaste Ingredients:
sorbitol (humectant), hydrated silica (polishes and cleans teeth), purified water, vegetable glycerin (soothes and moisturizes), aloe vera gel (soothes and moisturizes), xylitol (sweetener), erythritol (sweetener), natural flavor (yum), xantham gum (thickener), lauryl glucoside (coconut/palm and corn derived cleanser), calcium glycerophosphate (mineral), titanium dioxide (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (sweetener).

Bubblegum ( kids )

This toothpaste is designed for kids. It is bubble gum flavored because kids are generally supposed to like sweet things like gum a little bit more than minty flavored stuff. It is listed as being for kids ages 2 and up. It is important to note that it does contain fluoride. You don't want kids to swallow this since it is toxic. I know I wouldn't trust my 3 year old to not swallow some or even most of his toothpaste. Personally, I wouldn't give this to anyone under 5 years old. You would also need to be sure that the person understands that the MUST spit the paste out after brushing. Other than that, this is a great toothpaste that kids should love.

hello toothpaste kids bubblegum

It does all the normal stuff you would expect including preventing cavities, polishing teeth, increasing brightness, strengthening enamel, and tasting awesome. It doesn't have most of the harsh, dangerous ingredients that people like to avoid. Basically, they stick to friendly, natural ingredients like the other toothpastes made by Hello.

To be fair, the instructions do say that you shouldn't use too much paste for children under 6 years old. Personally, I think that any amount would be too much for any kid under 5. I would recommend just sticking with the "Toddler Training Toothpaste".

WARNING - This one actually does contain SLS

Toothpaste Ingredients:
active ingredient: sodium fluoride 0.24% (0.15% w/v fluoride ion)

inactive ingredients:
sorbitol (humectant), hydrated silica (polishes and cleans teeth), glycerin (soothes and moisturizes), purified water, xylitol (sweetener), flavor (yum), xanthan gum (thickener), sodium lauryl sulfate (cleanser), titanium dioxide (appearance) and stevia rebaudiana leaf extract (sweetener).

Blue Raspberry ( kids )

This is another toothpaste for kids. This one is basically completely identical to the bubble gum flavored toothpaste that we've already covered above except for the flavor. Everything that we've mentioned for that one holds true for this one as well. Make sure that you take the same precautions regarding fluoride.

hello toothpaste kids blue raspberry

The flavor is blue raspberry. As far as I know, no such thing exists in nature. There is no natural reference flavor to match this against. If I had to guess, I would say that this is probably raspberry flavored and they just made the box blue so that it would look nicer or so that they didn't have to match the flavor perfectly. Who knows? Nobody except the marketing people over at Hello.

WARNING - This one actually does contain SLS

NOTE - The ingredients are basically identical to the bubble gum flavored kids toothpaste.

Toddler Training Toothpaste

This is the one you really want to give your kids ( at least the ones who don't know enough to spit out their toothpaste consistently ). It doesn't contain fluoride. It also doesn't contain SLS which IS included in the other two kids toothpastes.

hello toothpaste toddler training

It does contain organic apple flavoring which does sound like they are trying to be extra careful with this one. It does contain aloe and looks like it is abn extra gentle mixture. They specifically state that it is safe if your child swallows some of this one. The directions specifically say not to worry about it.

Toothpaste Ingredients:
vegetable glycerin (soothes and moisturizes), sorbitol (humectant), purified water, aloe vera gel (soothes and moisturizes), hydrated silica (thickener), xylitol (sweetener), erythritol (sweetener), xanthan gum (thickener), flavor* (yum), calcium glycerophosphate (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (sweetener)*.

Hello Toothpaste Ingredients

A toothpaste is only as good as the ingredients that go into it. These will also be different depending on the specific product that is selected. Each different line of paste has different features which require a different set of ingredients. We list the ingredients with each product description


While Hello Toothpaste does tend to lean towards only including 'natural' ingredients they do still add quite a few things that aren't necessarily natural. Many of their products do actually contain fluoride which of course is far from natural. Fluoride is also seen as being one of the more toxic and potentially harmful ingredients that can be found in toothpaste. It is probably one of the first things people think of when they talk about ingredients that are to be avoided. To be fair though, they do offer multiple different products, some with and some without fluoride. So the choice is really up to you. They do still avoid a lot of unnatural stuff like triclosan.

I personally don't think that kids toothpaste that is meant for children 2 years old and up should have fluoride. You can't trust a 2 or 3 year old to spit all of their toothpaste out consistently. They will tend to swallow a lot of it which is toxic if it contains fluoride.

Three out of nine Hello Toothpaste products do contain SLS which probably isn't something you should include if you are aiming to be friendly and natural.

Much of the text on the website contains sentences that start with a lower case character. They actually do this fairly consistently. I've also seen them start a sentence with the word "and". If they were doing this by mistake it would be a red flag but it seems to be intentional. You may view this as a good or a bad thing. That is totally up to you but I thought I would point this out. If you're grammatically inclined you might want to pick a different toothpaste. If you are, however, a free spirit, this might be the perfect paste for you!

Use It With a Toothpaste Dispenser

Hello Toothpastes work great with your favorite toothpaste dispenser. Keep things neat, clean and convenient proper toothpaste management. These tend to help tremendously when trying to avoid messes. Check them out here if you want to find the BEST TOOTHPASTE DISPENSER.


Does Hello Toothpaste protect enamel?
Yes, it does. The fluoride infused toothpastes do protect enamel. Also, none of the products will harm your teeth’s enamel regardless of fluoride content.

Does Hello Toothpaste prevent cavities?
Yes, it does help to prevent cavities. Brushing with any of these toothpastes will help to prevent cavities. The fluoride toothpastes will protect from cavities even more.

Does Hello Toothpaste control tartar?
Not really. Hello doesn’t currently have a line of toothpaste that is specifically designed to control tartar. It wouldn’t be fair to say that it prevents tartar. This may change in the future as they are considering newer products that will fill this niche.

Does Hello Toothpaste freshen breath?
Yes, brushing your teeth with Hello Toothpaste will freshen your breath. This is important, especially if you need to talk to people and don’t want to have dragon’s breath. If a large part of your day focuses around dealing with people you want to make absolutely sure that those people don’t run away in disgust. Hello toothpaste solves this problem so you don’t need to worry.

Does Hello Toothpaste remove plaque?
Yes, it does. You do need to do your part and brush your teeth properly but it will remove plaque from your teeth. This is another area where Hello products don’t dissapoint.

Does Hello Toothpaste whiten teeth?
Yes, all Hello toothpastes will help to whiten your teeth. They also provide a few different options that specifically focus on whitening. The regular pastes use hydrated silica to whiten teeth instead of harsh, nasty chemicals like peroxide or even bleach. The whitening editions include extra hydrated silica and more calcium carbonate. This is the natural, friendly, Hello way of getting things done.

Does Hello Toothpaste whiten teeth without peroxide?
Yes, see above. Peroxide is not included.

Is Hello Toothpaste recommended by dentists?
Yes, lots of dentists recommend it. Try asking your dentist and see what they tell you about it.

Does Hello Toothpaste protect against gingivitis?
Yes, if you brush correctly, it will help you to prevent gingivitis.